Paperclip — Online bookstore & school e-commerce

Paperclip.tn is a Tunisian online bookstore dedicated to books, school supplies, educational toys, creative activities and kids' room décor. Apeiron designed and delivered the e-commerce platform and its operational ecosystem (catalog, campaigns, logistics, payment).

The project

• Brand: Paperclip — Online Bookstore Tunisia
• Website: paperclip.tn
• Audience: parents, kids, schools, gift shoppers
• Promise: free delivery from 200 DT, cash on delivery, customer care at (+216) 55 060 160

Delivered features

• Rich catalog organised by universe: Books, School supplies, Educational toys & games, Activities & holidays, Kids' room décor, Stationery.
• Search engine and filters by age, subject, school level and brand.
• Automated seasonal campaigns: Back-to-School, holidays, sales, dynamic homepage banners.
• Persistent cart, mobile-first checkout, cash on delivery + card payment.
• Multi-warehouse inventory and carrier integration for nationwide delivery.
• Customer area with order history, wishlists and multiple addresses.
• Editorial blog for SEO (buying guides, back-to-school picks, kids' activities).

Technical stack

• WooCommerce / WordPress on a hardened stack (cache, CDN, WAF).
• Custom responsive theme, lightweight animations, Core Web Vitals tuning.
• Local payment gateways + cash-on-delivery module.
• Logistics connectors and accounting exports.
• Full on-page SEO (Product schema, sitemap, hreflang FR).

Results

• High-performance store with a catalog of several hundred references.
• Seasonal traffic mastered during back-to-school peaks.
• Higher average basket thanks to bundles and free delivery above 200 DT.
• Improved mobile conversion rate driven by the streamlined checkout.

Paperclip is a showcase of Apeiron's ability to deliver turnkey e-commerce websites ready for daily operations and high-traffic marketing campaigns.